Investment Spotlight: humhum, LA29

Bianca Veltri
January 5, 2024

Seventy-eight percent of people experience burnout dating, and studies show that dating apps correlate with higher levels of anxiety and depression.

humhum is a community and mental-wellness app that facilitates intentional dating through guided blind dates, group events, and online coaching.

How humhum works:

  • Users log into the app and select their preferred matches.
  • Once scheduled, they are welcomed by a facilitator who begins the online date with breathwork and meditation.
  • After 10 minutes the facilitator leaves and the participants are offered a guided activity such as a “show and tell” of an object in their space that makes them feel creative.
  • The app also sends prompts, indicating whose turn it is to speak and listen. After the date, users decide if they want to stay connected. They can then book a coaching session to debrief about the experience.

We first met the founder, Alexandra, at a demo day event and were impressed by humhum’s unique approach to online dating. We invited her to participate in Founder University and then to pitch Jason live on This Week In Startups, where she secured a $25,000 investment.

After humhum hosted 300 dates and grew their community to 6,000, we accepted the company into LAUNCH Accelerator cohort 29. They are hosting a three-part Mindful Dating 101 Course on Tuesday, January 16th, 2024 - learn about the course here.

If you're a builder-founder interested in fundraising and growth, consider applying to the LAUNCH Accelerator! We review applications on a rolling basis. Learn more and apply at https://www.launch.co/apply.

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