With 20K Listings, Flextrip Takes on Tours -- Another Travel Market Ripe for Disruption

WHAT: Online travel companies add tours and activities to their site with Flextrip's API, which has over 20K listings. Consumers can go directly to consumer site to search for and book tours. Supply is global and activities include indoor and outdoor, one-day and multi-day.

LAUNCHERS: Leith Stevens, CEO [ @leithstevens, LinkedIn ]. Alex Kremer, COO [ @axk,
LinkedIn ]. Andrew Glover, CTO [ @ajglover ].

INSPIRATION: Says Alex, "The tours and activities space is a $27B a year industry and has no mature distribution system. Further, about 75% of supplier content can't be booked electronically yet. We saw this as a massive opportunity to create the next great marketplace in travel."

BUSINESS MODEL: Commission for activities booked.

GOAL: "Always be the most comprehensive source of bookable activities content in the world," Alex says.

INVESTORS: Beyond TechStars not disclosing.

RAISING: Not disclosing.