Watch Dan Martell of Flowtown on TWiST Today at 1pm PT

Dan Martell of social media marketing platform Flowtown will be on This Week in Startups today at 1pm PT.

Dan founded Flowtown in November 2009 with Ethan Bloch. Before Flowtown, Dan founded bootstrapped company Spheric Technologies in 2004.

In October 2011, DemandForce acquired the Flowtown team, along with its gift marketing app, which sold for $500 per campaign, and Timely tweet scheduling service.

Flowtown started as a landing page app to help small businesses acquire leads, but the company later pivoted to create an app to add social data to marketing contacts lists for small businesses. 

However, after Facebook came under fire for leaking user data, Flowtown got shutdown for their social discovery service and the company went back to the drawing board to create its gift marketing app and Timely.

Before the acquisition, Flowtown signed up 26K+ businesses for its new service and raised $750K in a seed funding round from angel investors including Dave McClure, Brian Norgard and Travis Kalanick.

Watch TWiST episode #206 here at 1pm PT or join the chat on,UstreamYouTube Live or Chill. Also, be sure to subscribe to the TWiST audio and video podcasts in iTunes.


Dan Martell, Flowtown co-founder
Twitter: @danmartell