The highest peak in Occupy-related Twitter activity occurred around mid-November when word got out that NYPD started clearing Zuccotti Park and the UC Davis campus police pepper sprayed protesters, according to Klout statistics.
Klout analyzed retweet data of Occupy-related content from Twitter between Sept. 15 and Nov. 29 and found that peaks in activity, unsurprisingly, correspond to important events in the movement.
The first day of the Occupy Wall Street movement, where an estimated 1K people attended, produced 70K+ retweets. When police raided the Occupy Oakland encampment and severely injured an Iraq War veteran from the U.S. Marines, the event resulted in 103K+ retweets.
The top retweeted content of the Occupy movement, tweeted by @TheNewDeal with a Klout score of 67, prompted 5.8K+ retweets. Klout notes that those with the top retweeted content have an average Klout score of 65.
"0 Bankers Were Arrested After Purposely Crashing Our Economy. Nearly 1,000 Have Been Arrested for Speaking Up About it. #OccupyWallStreet," @TheNewDeal tweeted.
Overall, the top influencers, many of which were activist groups, of the Occupy movement had an average Klout score of 73.
@OccupyWallStNYC had the highest number of retweets (125K+), followed by @OccupyWallSt (80K+) and @TheNewDeal with 59K+. In total, the Occupy movement resulted in 2.8M+ retweets.
"The Occupy movement demonstrates that with social media, a small group of influencers can generate and spread an idea that reaches thousands of people, who in turn amplify the idea to millions of others," the Klout blog states.