Meet Fiverr: The Dirty Underbelly of Social Media Marketing

Want to be successful on YouTube? Use Fiverr to game the sugar out of it.

Fiverr, an online service for people to share tasks they are willing to do for $5, has an abundance of listings that offer guaranteed YouTube views, website promotions, Facebook likes and more. 

We have reached out to Fiverr CEO Micha Kaufman for comment on these listings and to YouTube and Facebook for comment on Fiverr's practices.

One Fiverr offer guarantees 600 YouTube views -- YouTube does SEO via likes, comments and views -- within nine days. 

"This is great for increasing revenue share as this is legitimate human traffic," Fiverr user liamdeluchi writes. "I always deliver more than expected."

Those who bought the offer and posted a review all reported positive results. Of course, considering these services are all designed to game YouTube and Google search, chances are these reviews could be fake as well. 

"If you want more genuine views this gig is worth every cent!" someone claiming to be a former BBC producer and fiverr user songnet writes. "It gives your new video so much instant credibility!"

Why would someone pay for $5 for 600 YouTube views, which based on YouTube’s average CPM of around $2? Simple, YouTube traffic is largely driven by their awards/top videos pages (i.e. most viewed in video games) and search. “If you can get 10-25K views in 48 hours you can get to an awards page that will deliver another 500K-1M views. If you do that enough times you’ll build a subscriber base,” one large YouTube partner told us. 

For every transaction, Fiverr takes a 25% commission and gives $4 to the seller.  

"I'm getting regular income from," user idreesfarooq writes on Digital Point forum, a popular webmaster forum. "One of my gigs regarding social bookmarking is giving me regular clients and becoming more popular with each day." 

He adds, "I know some guys on fiver getting daily 50 plus orders for some normal services like tutoring HTML like. So I can't say at this moment that you can [make] enough money for livings but it is a good option to sell those services can have value equal to $4." 

Many of these views, according to sources come from kids in South America and Asia who are getting paid pennies, and more often fractions of pennies, to like Facebook pages and view YouTube videos. 

Other offers include getting Facebook likes, rap verses, story telling via HD video and dream interpretations. 

Fiverr was founded in 2009 by Kaufman, former CEO and founder of personalized recommendation service for content SpotBack, and Shai Wininger, former CTO and co-founder of aerospace support system Mobideo Aerospace. Investors include Bessemer Venture Partners

We have reached out to Bessemer Venture Partners to find out if they know they’ve invested in a services trafficking in spamming and gaming SEO and social SEO. 
Similar sites include TenBux (gigs are either $5 or $10), Gigbucks (services ranging from $5 to $25) and Zeerk (gigs ranging from $2 to $100).

"To make some buck it is okay, but to really earn some money, those sites are not really an option," nicolasthun writes about Fiverr and its brethren. 

If you have any inside details of folks using dirty SEO and social media tricks we would love to hear them: 


Twitter: @Fiverrisimo 

Micha Kaufman, CEO

Shai Wininger, CTO