WHAT: Manpacks [ @manpacks ] makes purchasing men's essentials like underwear, socks, shirts, shaving products and condoms simple with the click of a button. The service then automates your buying experience providing reminders when it's time to buy new underwear.
WHY: Most guys don't like to spend time shopping for essential items like underwear. Manpacks automates those routine purchases so they never have to go shopping again.
LAUNCHERS: Ken Johnson, co-founder [ LinkedIn ], Andrew Draper, co-founder [ LinkedIn ]
CUSTOMERS/GROWTH: 1,700 customers so far.
BUSINESS MODEL: Subcription based service.
RAISING: $500K, 70% already committed.