Klout Gets More Transparent -- But New Algorithm Means Some Scores Will Drop

Klout users -- and critics -- have been asking Klout for more transparency in how people are scored, and it seems Klout is ready to pull back the curtain. But a new algorithm for improving score accuracy that Klout is releasing at the same time also means your score could drop.

"A majority of users will see their Scores stay the same or go up but some users will see a drop," Klout CEO Joe Fernandez writes on the company's blog about the new algorithm. "Some of our Scores here at the Klout HQ will drop (including mine) — our goal is accuracy above all else."

A Klout spokesperson confirmed to LAUNCH that new transparency measures -- in which you can match an overall score change to a change in your subscores -- will coincide with the launch of the updated algorithm.

UPDATE: "People are definitely passionate about their klout scores so we are trying to be as transparent about the changes as possible," Joe tells LAUNCH via email. "Some people's scores are going to drop though. Our goal is to provide the information so that users can better understand why their score changed. Ultimately the integrity of the score is the most important thing to us."

So how does your score rise? One way is when Klout users with higher influence than you are sharing or responding to your content. Also, someone who rarely likes or comments on a post but comments on one of yours carries more weight than a comment from someone who does so frequently.

Spurring the demand for transparency are Twitter accounts like @_BorgCollective, which has a score of 57 even though it is essentially Twitter spam.


Website: http://www.Klout.com/
Blog: corp.Klout.com/blog/
Twitter: @Klout  

Joe Fernandez
Google+: https://plus.google.com/u/0/112444182697680730473
Twitter: @JoeFernandez