Google+ Boosts Stream Control, Adds Brand Page Admins

Google+ just shipped a load of new features including a volume slider to adjust how posts from specific Circles integrate into the stream, notifications that are easier to understand and the option to add up to 50 people as administrators to a brand page.

"Oh, cool," Robert Scoble writes on Google+. "Google+ finally included its first form of noise control this morning. Good first step. Now we need Gmail-style filtering on top of this."

The volume slider lets you control whether you want to see more or less items from a particular circle in your main stream. Additionally, it's now easier to view notifications with "sneak previews" of the new information, which should make it easier to decide if it's worth clicking through. The notification tab also now displays how many +1s and shares your posts have gotten since you last checked.

When Google+ first launched brand pages in November, Robert Scoble wrote that he wished he had never heard of them. 

"Only one person can “own” or “post to” an account," Scoble wrote in November. "There’s no way for a social media team, or a customer service team, to split up duties. Heck, and that’s assuming that only one team inside a company will want ownership of such an account. What if the marketing team wants to post to the team owned by the customer service manager?"

This update ensures that every team member can stay in the loop on the company's Google+ page. 

"We’ll now show an aggregated count of users that have engaged with your page, either by +1’ing it or by adding it to a circle," the Google blog states. "This way, both you and your page’s visitors can get an at-a-glance summary of who is interacting with your page."

Google+ also redesigned the photo Lightbox with better navigation and enhanced comment legibility. 

This design makes the photo the hero, letting the content itself shine through. And we’re introducing a completely new photo-tagging experience that’s both fun and fluid, and lets you quickly focus on the people in your photos. 

As Mashable reports, "The new lightbox also puts more emphasis on the actual photos, with the navigation elements mostly being tucked out of the way." 


Volume slider.

New notifications.