WHAT: A monthly subscription service for coffee experiences. Craft Coffee [ @craftcoffeeco ] hand-selects premium coffees from artisan roasters nationwide, gathers industry experts to taste the coffee and then delivers the monthly favorites to subscribers.
LAUNCHERS: Michael Horn, founder [@mikehorn ]
BUSINESS MODEL: Three tier pricing model starting at $18.89/month for an annual subscription.
CUSTOMERS: 300 subscribers in 41 states. Seeing organic international demand: U.K., France, Iceland, Japan, Australia, Singapore.
COMPETITION: Caribou Coffee, Gevalia, Workables.
INVESTORS: 500 Startups