WHAT: Platform for making interactive videos so viewers can decide what happens next. Drag icons between video thumbnails and create "branching" connections between clips.
LAUNCHERS: Cameron McCaddon, CEO [ @genghiscam, LinkedIn ]. Erika Trautman McCaddon, COO [ @etmccaddon, LinkedIn ].
INSPIRATION: Erika knows video production, Cameron designs video games. Says Erika, "A few years ago we started wondering, with all the interactivity that we were seeing with games and web applications, why was online video still a static, non-interactive experience? So we set out to create truly interactive video."
BUSINESS MODEL: Tiered subscription model ranging from free (basic version) to enterprise.
TOTAL RAISED: $250K seed from angel investors.
Hell Pizza, based in New Zealand, utilized interactive video for a commercial featuring a delivery man who must get the pizza to his customer while defending himself from zombies. In this scenario, the delivery man must quickly decide to save a human from the zombies or leave him behind.