: Zeo Mobile
($99) is a lightweight, wireless headband that measures brain waves to determine sleep quality and uses bluetooth to communicate that data to the iPhone, iPad and select Android devices. Data from headband is 90% as accurate as data from clinical sleep lab.
Alarm on the smartphone app wakes you at the optimal moment (when you're in and out of REM sleep) so you feel refreshed when you awake. [ REM sleep restores the mind, deep sleep restores the body. ] Use the Zeo Mobile app or Zeo website to analyze sleep patterns, add notes/journal entries and learn ways to improve your ZQ (sleep) score. Link sleep data to those in wellness/fitnees apps like DailyBurn and RunKeeper [ see our story
Existing product, Zeo Bedside (new price of $149), uses a headband with a proprietary alarm clock. Both Mobile and Bedside products include an email-based coaching program.
Zeo Mobile ships Oct. 26. Best Buy, an investor, is making Zeo products available in all stores. Launching in the U.K. in October and mainland Europe in time for holiday shopping.LAUNCHERS
: Ben Rubin, CTO, and CEO (not a founder) Dave Dickinson, whose background is in biotech. Other co-founders are Jason Donahue, former VP of brand management (now at Harvard Business School) and Eric Shashoua (in medical school). WHY
: Sleep is critical to overall health, and most Americans don't get enough or enough quality sleep. Sleep clinics are only for those with serious sleep problems. Consumers have no reliable products for sleep management. The smartphone product needed to appeal to a larger audience that includes health-conscious people, not just frustrated sleepers.WHEN/WHERE
: Zeo Mobile: Sept. 26, 2011 / Newton, MA. Company: 2004 / Providence, RI.BACKSTORY
: While taking a basic psychology class at Brown, the founders learned that if you wake up at the right time, you feel more refreshed. As sleep-deprived students, they were