After only two weeks Google+ has become the largest social (i.e., non-search) referrer of traffic to the LAUNCH blog. As you can see from the Chartbeat snapshot, Google+ handily beats Twitter at sending traffic back to publishers (Facebook does not even appear).
Most of this traffic is coming from our founder Jason Calacanis’ Twitter account (100K+ followers), Google+ account (10K followers) and Facebook page (4,900 friends). Interestingly, even though the Google+ account only has double the Facebook page, it is sending roughly 10 times the traffic. TechCrunch has also reported a large amount of traffic from Google+.
What is it about Google+ that is causing massive referral traffic?
In a Google+ discussion of this question, Hashim Warren of BET said, “People are just in exploration mode, and are clicking every link. When things calm down here, we'll see if people begin ignoring their stream.”
A number of folks have pointed out that Google+ has attracted the tech elite/early adopters, the right audience for tech-focused content and people who are more likely to click.
And as MyLikes founder and CEO Bindu Reddy pointed out, “Tweets disappear quickly. Popular posts keep coming back up on G+.”
Follow this Google+ discussion here.
* Disclosure: LAUNCH founder Jason Calacanis is an angel investor in Chartbeat.