WHAT: Scans social media campaigns and gives suggestions to the company to maximize their impact.
LAUNCHERS: Alex Benzer, CEO [ @abenzer, LinkedIn ]. Charlotte Genevier, CTO [ @cgenevier, LinkedIn ]. Made the SocialEngine PHP community software.
WHY: Managing social communities is hard. Most brands have no real strategy but still spend $4B on social media annually (social media managers cost roughly $70K per year and monitoring tools up to $100K). Dashboards don't tell you what to do.
BUSINESS MODEL: Monthly subscription.
CUSTOMERS: 300 companies in beta in two weeks, including Yahoo! and Vail. Mailing list of 60K people.
INVESTORS: Not disclosed.
RAISING: Not disclosed.